3 Roads to Online Business Success Through Product Creation

One of the biggest concerns I hear from new or prospective online business owners is “What will I sell?”

You may have a burning desire to help people lose 100 pounds like you did.? But how do you turn that passion into an online business if you have no “how to lose weight” product to sell your clients?

The obvious and easy answer, of course, is that you can become an affiliate marketer.? It’s definitely possible to create a healthy online business through selling other people’s products.? And I know there are people who swear by it.

But, even the most super-successful affiliate marketers all seem to come out with their own product — about how to become a super-successful affiliate marketer.

Having gone the affiliate marketing route in my home business for several years, I realize that I could have served more people, and made more money, if I had overcome my fear and just created a product much sooner than I did.

Like most things, affiliate marketing is okay in moderation.? I still promote Jim Rohn’s One Year Success Plan.? It made a huge difference in my life.? It complements my own products.? I think it’s a perfect place for everyone to start.? And, since I’m about serving my clients in the best way I can, I recommend it.? And make a little money when people get started on the plan.

I also recommend that you start your online business with an affiliate product if you don’t have a product of your own ready to go.? Work diligently on your product creation.? Give yourself a deadline.

But don’t wait to start your home business until your product is ready.? Set up your website and start gathering your audience while you’re working on your product.? Monetize your site with an affiliate product for starters.

But, if you want evergreen success . . . there are three things your own product will do to put you on that road.

Your Own Product Will Allow the Unique You to Shine

Success requires competition.? If you are the only one in your niche, there’s a problem.

If there’s money to be made, there are going to be thousands of people there, trying to grab their slice of the pie.

If you want to get your share, you are going to have to be unique in some way.? You’ll need to give your potential clients a reason to remember you, and to chose to follow you.

Going back to the weight loss niche, even if you followed a plan or system to lose weight, I guarantee your specific experience was unique.? Creating a product gives you something no affiliate marketer has — a one of a kind unique weight loss plan that is only available from you.

Your Own Product Will Give You Credibility

Have you ever gotten the exact same email promoting a product from two different marketers (at least!)?? Or gotten a product promotion from someone and wondered whether he had ever used or even seen the product he was encouraging you to buy??

When you are selling other people’s products in your home business, your potential clients (1) have no idea whether you’ve tried the product and actually know that it provides value, and (2) have no idea whether you have the slightest bit of knowledge about the niche you’re representing.

Having your own product, on the other hand, gives you credibility.? It says to your clients, “Not only do I know something about this niche, I am so experienced that I have something of value to teach you about it.”

Obviously, if you have credibility in the eyes of your prospective clients, they are much more likely to buy from you.? And to keep buying from you.

Which brings me to the last benefit of product creation.

Your Own Product Will Allow You to Create a Sales Funnel

A successful online business looks something like this.? First, you grab your client’s attention by offering her something for free in exchange for her email address.?

Next, you show her some value by offering a basic Ebook, video or audio course for $27.? From there, you might go to a $97 expanded course, a $495 home study course, and then into coaching programs that can range from $97 a month to five figures a year.

It doesn’t have to look exactly like this, but the point is, once your client enters your sales funnel, she will purchase increasingly higher level products from you.? And making a $1000 sale to a client who already knows, likes and trust you, is a lot easier and more profitable than continuously searching for $27 products to promote to new prospects.

If you can attract a client to buy “you,” then you will always be able to offer higher end products, and to see better profits, than if you are trying to sell someone else’s stuff.

The reality is, if you want a real online business – create a real product.? Don’t get caught up in the fact that someone out there knows more than you do.? There are thousands of people looking for an answer that you have.? It’s time to start serving them.


  1. Great article Jennifer! Just what I needed to read! Thanks so much for sharing!

  2. One last thing-would love some more information about Jim Rohn’s one year program! Would love your feedback about it! Feel free to send me an email when you have a free moment: jen@mysoulmission.org 🙂

  3. Loved this post. I’ve not included any affiliate sales in my business though I have considered it and still do. Instead I have created all of my service offering and am beginning, slowly, to see response and success.

    I love the funneling idea….sparks a few thoughts!!

  4. Thanks for sharing Jennifer…it makes so much sense! Have a wonderful day! 🙂

  5. Like, like, LIKE this article!!! I don’t yet have a product and I’m in the process of creating one – there is a lot of fear in that – more so than I thought there would be. have to get over it, though. Your article is a good starting point.

  6. Hi Jennifer! I feel like you were directly speaking with me and I hear you. I have thought about affiliate marketing, but haven’t done anything yet! Can we discuss this?


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