We’ve been talking about how to attract quality people to connect with you on social media. And how that strategy beats the time-consuming task of chasing the numbers. I told you that the best way to attract an engaged social media audience is to put out quality content, consistently. And then connect with others who…
It seems like tragedy has firmly implanted itself as a part of our country, and therefore as a part of social media. I’ve read opinions trashing the way businesses handled their social media after the Colorado theatre shooting, the Newtown school shooting, and the recent Boston Marathon bombing. Everyone has an opinion as to what…
When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work…
I don’t like numbers. Never have. I come from a family of accountants. Yet I appear to have been born without a left brain. My distain for numbers started in my early math classes. Math was really the only thing I didn’t “get” throughout my school years. So it should probably come as no surprise…
When I first started out online, I was totally sucked in by those stories of people who made $10,000 in their first thirty days. With a system I could purchase for just $97 today! You would think I would be smarter than that. But hey, if it’s possible that it could happen, isn’t it worth…
I’m seeing an alarming trend lately. It’s coming from clients, potential clients, and others I’m connected with both online and offline. People are spending 3 or 4 or more hours a day on social media, in hopes of growing their business through those efforts. But guess what, most of them are making about zero dollars…
A couple of weeks ago we talked about the demise of Google Reader, and I showed you how to easily switch to an equally good, if not better, Reader. Just like Google Reader won’t be missed, neither will Google Alerts. I haven’t seen anything “official” saying that Google is about to kill off its Alerts…
Let’s say you sell a $97 product about how to set up and successfully run an organic garden in your backyard. It consists of an ebook, videos and some bonus seed and soil selection guides. It’s delivered completely by download to the buyer’s computer. Should you offer a 100% money-back guarantee for 90 days if…
My Facebook news feed is overwhelmingly red right now. A good portion of my friends have changed their profile pictures to a red version of the Human Rights Campaign logo. What I find interesting about this is that there isn’t any discussion about “why” people are doing this, or what it means. Everyone that’s even…
Did you know that when you meet someone in person, you form 11 impressions about that person in the first 7 seconds? Sounds pretty incredible, but more than one study seems to bear it out. Meeting someone new doesn’t exactly mirror a potential client’s first contact with your business. But, especially when your business is…
