We’ve been talking about how to attract quality people to connect with you on social media. And how that strategy beats the time-consuming task of chasing the numbers. I told you that the best way to attract an engaged social media audience is to put out quality content, consistently. And then connect with others who…
When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work…
I don’t like numbers. Never have. I come from a family of accountants. Yet I appear to have been born without a left brain. My distain for numbers started in my early math classes. Math was really the only thing I didn’t “get” throughout my school years. So it should probably come as no surprise…
Let’s say you sell a $97 product about how to set up and successfully run an organic garden in your backyard. It consists of an ebook, videos and some bonus seed and soil selection guides. It’s delivered completely by download to the buyer’s computer. Should you offer a 100% money-back guarantee for 90 days if…
Google+ finally has an answer to Facebook Groups. It’s called Google+ Communities. And while Google+ Communities aren’t unique and innovative like Google+ Hangouts, they just may be the feature that pushes Google+ beyond the “early adopters,” and into the mainstream of social media networks. My first reaction to the news about Google+ Communities was, “this…
Back in the day, you could get away with posting on your blog a couple of times a week, if you had a blog at all. And that was all the content your business had to produce. The rest could be done with landing pages, Google Adwords, and email marketing. But, things have changed, as…
We’ve been talking about what content curation is, why you should be doing it, and how to set up your content curation machine. Today we’re going to wrap up the content curation discussion by talking about the best ways to share curated content with your audience. If you’ve been following along, you should be curating…
Last time we talked about what content curation is, and why you should care. Now that you care, let’s talk about the easiest ways to curate content. I’m going to start with the easy ways because there are an ever-growing number of tools and services you can use to curate content. So it’s impossible to…
Content curation is hugely important to your online business. And its importance will only continue to grow. When I talk with people about whether and how they are curating content, I find that many don’t understand how to curate content. And a good number of people don’t even know what content curation means. So today we’re…
In much of life you may be judged by the company you keep, but in social media, you are judged by the numbers you keep. The more fans, followers, and friends you have, the more successful you are deemed to be in social media. The more connections you have and circles you are in, the…
