We’ve been talking about how to attract quality people to connect with you on social media. And how that strategy beats the time-consuming task of chasing the numbers. I told you that the best way to attract an engaged social media audience is to put out quality content, consistently. And then connect with others who…
There are two big lies that keep most would-be entrepreneurs from even starting an online business. Today, we’ll eliminate both of them. If you’re in love with your excuses, if they make you comfortable and you like being comfortable, if you like talking about change way more than doing anything about it, you should probably…
Despite the Change.org petition garnering over 100,000 signatures, I don’t see Google changing its decision to end its Google Reader service effective July 1, 2013. So, if you’re worried about how you’re going to track your favorite blogs after Google Reader is gone ~ or about how your loyal readers are going to keep up…
Back in the day, you could get away with posting on your blog a couple of times a week, if you had a blog at all. And that was all the content your business had to produce. The rest could be done with landing pages, Google Adwords, and email marketing. But, things have changed, as…
How many times a day should you tweet, update your status, or otherwise share on your social media networks? Let me tell you upfront that I’m not really going to answer that for you. But, I will tell you how to answer it for yourself. It can be challenging to hit that “sweet” spot. You…
I love to write. And most days, things to write about flow pretty non-stop in my head. But, there are some days when content creation feels like trying to pull together dinner. I think, “Didn’t I just do this?,” “How am I going to come up with something different?,” and “I can’t possibly get this done…
What is your online business’s number one asset? I hope you answered “me.” Because once you recognize that fact, and get down to putting “you” to work, you are going to be well on your way to a profitable online business. The fact that you are your online business’s biggest asset is good news and…
If you are going to have a profitable online business, you need to get people to your website. More specifically, to your blog. Your blog is the home of your online business. The place where great information resides, great connections are made, and your great products are sold. Your blog is prime real estate. So…
Last weekend my family went to the Pride festival, an annual event here in St. Louis. The theme this year was “Be Yourself.” Pride celebrates each person’s right to live out his or her authentic sexual preference and orientation. As you may imagine, any event with the theme “Be Yourself,” draws some really fun and…
Let’s start today with a quiz. You just have to answer one question – I am on social media because: A. It’s a great way to avoid work and to gossip with my friends all day; B. I have an incredible business opportunity that I must tell everyone about; or C. I’m looking to build relationships…
