As an entrepreneur, your time is money. And although you may not realize it (yet), your time is more valuable than your money. There’s always more money to be had. Not so for time. So, let me get to the point. If you’re ever going to have the business of your dreams, you’re going to…
When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work…
Is it possible that all the time you’re spending developing a social media strategy is wasted? I heard Tony Hsieh of Zappos say something in an interview a few weeks ago that made me think we might be taking all of this social media strategy stuff too seriously. When asked about Zappos’ social media strategy,…
If you have a Facebook Business Page (or “Fan Page” as they used to be called), you’ve certainly heard the outrage about alleged Facebook EdgeRank algorithm changes. Rumor has it Facebook has reduced the number of people who see your Page posts. Why would Facebook do such a thing? So that you’ll buy “sponsored stories”…
To automate or not to automate has been the subject of much debate since I began using social media. "You have to automate if you're going to have time to do anything else in your business," many have said. "But automation in social media means you aren't engaged with people," the purists argued back. And,…
First let me admit that I hate Klout. It’s not so much for anything they did. I think it goes back to my years of high school, college and grad school when I was always defined by a number. And now here I am in a business that I love, where no one has ever…
In much of life you may be judged by the company you keep, but in social media, you are judged by the numbers you keep. The more fans, followers, and friends you have, the more successful you are deemed to be in social media. The more connections you have and circles you are in, the…
If you watched even a moment of the 2012 Summer Olympics, you were undoubtedly exposed to the Procter and Gamble “Thank You, Mom” campaign. It was all over, to say the least. Even as a single mom, my first thought upon seeing that the company had branded itself as the “Proud sponsor of Moms” was…
Last time we talked about how to know whether you’re posting enough, or too much, on your social media networks. Today I’ll give you some guidelines for finding that “just right” spot for your business. For starters, you should be posting more often to all of your social media networks. I’m sure they’re out there,…
How many times a day should you tweet, update your status, or otherwise share on your social media networks? Let me tell you upfront that I’m not really going to answer that for you. But, I will tell you how to answer it for yourself. It can be challenging to hit that “sweet” spot. You…
