Is it possible that all the time you’re spending developing a social media strategy is wasted? I heard Tony Hsieh of Zappos say something in an interview a few weeks ago that made me think we might be taking all of this social media strategy stuff too seriously. When asked about Zappos’ social media strategy,…
As we enter into 2013, I’ve been thinking about what I’ve learned about social media over the last year, social media marketing trends I see as we head into the new year, and the most common social media mistakes. One of the biggest lessons for me has been that social media does not have to…
Google+ finally has an answer to Facebook Groups. It’s called Google+ Communities. And while Google+ Communities aren’t unique and innovative like Google+ Hangouts, they just may be the feature that pushes Google+ beyond the “early adopters,” and into the mainstream of social media networks. My first reaction to the news about Google+ Communities was, “this…
In much of life you may be judged by the company you keep, but in social media, you are judged by the numbers you keep. The more fans, followers, and friends you have, the more successful you are deemed to be in social media. The more connections you have and circles you are in, the…
When I heard the “great news” that HootSuite had added Google+, my immediate thought was that it sounded too good to be true. And when I headed over to HootSuite to add my account, in fact my fears were confirmed. HootSuite did add Google+ Pages to its list of social media sites you can post to,…
If you’ve logged into Google+ lately, you know there’s a new feature called “Events.” A notification pops up the first time you log in, but in case you just clicked away and ignored it, you can find “Events” in your left-hand sidebar: What are Google+ Events? Events are a feature you can use to . ….
Making social media easier is always a good thing. But, there are so many tools out there. It’s hard to know what will help you, and what will just cause you more frustation. Google+ can be especially tricky because they haven’t publicly released an API. Which means it’s not easy to cross-post to Google+ and…
On the surface, social media isn’t very hard to figure out. It’s simple to set up your accounts. From there, all you have to do is type something in the little box and hit the “share,” “post,” or “tweet” button. Done. Or maybe not. If that’s your social media philosophy, you’re a “broadcaster.” And if…
If you use social media to help build your business, you likely have a presence on more social media platforms than you have time for. But you do your best to “be everywhere.” Because you don’t want to miss a chance to connect with people who can become clients, friends, and/or partners in your business….
In my last article about Google+, I promised to give you the step-by-step guide to setting up the rel=author plug-in on your WordPress blog. So, here you have it in the above video. You can do it in about the same amount of time it took me to make the video! I won’t repeat everything…
