As an entrepreneur, your time is money. And although you may not realize it (yet), your time is more valuable than your money. There’s always more money to be had. Not so for time. So, let me get to the point. If you’re ever going to have the business of your dreams, you’re going to…
We’ve been talking about how to attract quality people to connect with you on social media. And how that strategy beats the time-consuming task of chasing the numbers. I told you that the best way to attract an engaged social media audience is to put out quality content, consistently. And then connect with others who…
It seems like tragedy has firmly implanted itself as a part of our country, and therefore as a part of social media. I’ve read opinions trashing the way businesses handled their social media after the Colorado theatre shooting, the Newtown school shooting, and the recent Boston Marathon bombing. Everyone has an opinion as to what…
When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work…
I don’t like numbers. Never have. I come from a family of accountants. Yet I appear to have been born without a left brain. My distain for numbers started in my early math classes. Math was really the only thing I didn’t “get” throughout my school years. So it should probably come as no surprise…
I’m seeing an alarming trend lately. It’s coming from clients, potential clients, and others I’m connected with both online and offline. People are spending 3 or 4 or more hours a day on social media, in hopes of growing their business through those efforts. But guess what, most of them are making about zero dollars…
A couple of weeks ago we talked about the demise of Google Reader, and I showed you how to easily switch to an equally good, if not better, Reader. Just like Google Reader won’t be missed, neither will Google Alerts. I haven’t seen anything “official” saying that Google is about to kill off its Alerts…
As a business owner, your overall social media goal is to build relationships with people that are beneficial to others, and to your business. Last time, I took on the seemingly popular opinion that automated direct messages (DMs) on Twitter are a spammy and ineffective way to connect with people. As I told you in that…
Here’s the biggest lesson I can give you about social media ~ very rarely does one size fit all. And yet over and again I see the social media “experts” telling everyone exactly what they should do, and how they should do it. What social networks they need to be on . . ….
Is publishing your first YouTube video one of your 2013 goals? Or maybe it’s just in the back of your mind that you should be on YouTube? YouTube is the second largest search engine out there. So, if using YouTube to market your business isn’t somewhere on your to-do list, I’m assuming there’s some fear…
