It seems like tragedy has firmly implanted itself as a part of our country, and therefore as a part of social media. I’ve read opinions trashing the way businesses handled their social media after the Colorado theatre shooting, the Newtown school shooting, and the recent Boston Marathon bombing. Everyone has an opinion as to what…
When you talk about how to increase the number of social media followers you have, people listen. Because more followers equals more money for your business, right? Well, as we talked about last time, bigger is not always better when it comes to your social media following. The Social Media Numbers Game is Hard Work…
As a business owner, your overall social media goal is to build relationships with people that are beneficial to others, and to your business. Last time, I took on the seemingly popular opinion that automated direct messages (DMs) on Twitter are a spammy and ineffective way to connect with people. As I told you in that…
Here’s the biggest lesson I can give you about social media ~ very rarely does one size fit all. And yet over and again I see the social media “experts” telling everyone exactly what they should do, and how they should do it. What social networks they need to be on . . ….
Is it possible that all the time you’re spending developing a social media strategy is wasted? I heard Tony Hsieh of Zappos say something in an interview a few weeks ago that made me think we might be taking all of this social media strategy stuff too seriously. When asked about Zappos’ social media strategy,…
Last time we talked about what content curation is, and why you should care. Now that you care, let’s talk about the easiest ways to curate content. I’m going to start with the easy ways because there are an ever-growing number of tools and services you can use to curate content. So it’s impossible to…
To automate or not to automate has been the subject of much debate since I began using social media. "You have to automate if you're going to have time to do anything else in your business," many have said. "But automation in social media means you aren't engaged with people," the purists argued back. And,…
In much of life you may be judged by the company you keep, but in social media, you are judged by the numbers you keep. The more fans, followers, and friends you have, the more successful you are deemed to be in social media. The more connections you have and circles you are in, the…
If you watched even a moment of the 2012 Summer Olympics, you were undoubtedly exposed to the Procter and Gamble “Thank You, Mom” campaign. It was all over, to say the least. Even as a single mom, my first thought upon seeing that the company had branded itself as the “Proud sponsor of Moms” was…
Last time we talked about how to know whether you’re posting enough, or too much, on your social media networks. Today I’ll give you some guidelines for finding that “just right” spot for your business. For starters, you should be posting more often to all of your social media networks. I’m sure they’re out there,…
