How to Stop Wasting Time on Social Media and Start Making Money

I’m seeing an alarming trend lately. It’s coming from clients, potential clients, and others I’m connected with both online and offline. People are spending 3 or 4 or more hours a day on social media, in hopes of growing their business through those efforts. But guess what, most of them are making about zero dollars a month in their business. And I’ve come across no one who’s pulling down five figures a month from their intense social media efforts. Does that mean you can’t make money with social media? Absolutely not. I meet nearly all of my clients directly through social media, or at least through a social media connection. The problem is this: Social media is where the relationships are made, but it’s?not where the money is made. And many online business owners are getting the relationship part of their business right ~ because social media is fun and relatively easy ~ but are totally neglecting the money side of their business. Because it’s more like “work.” There are 3 things you must make a priority over your social media if you want all of this relationship building to have any impact on your bank account. 1. Product Creation You must have something to sell, right? And the more things you have to sell, the more you will sell. Funny how that works. Yet too many people can’t find the time to create even one product, and certainly can’t envision the many products that your business is going to need. You must set aside time for product creation. And after you’ve spent your time doing that, then you...

How to Create a Profitable Business When You’re Broke and Dumb

There are two big lies that keep most would-be entrepreneurs from even starting an online business. Today, we’ll eliminate both of them. If you’re in love with your excuses, if they make you comfortable and you like being comfortable, if you like talking about change way more than doing anything about it, you should probably stop reading here. But if you’re willing to own up to the fact that “I don’t have any money,” and “I don’t have any technical ability,” are excuses ~ and NOT valid reasons for failing ~ then let’s get started erasing those excuses. “I don’t have any money” Usually, “I don’t have any money” means either (1) you think it takes way more money than it does to start an online business, or (2) you aren’t putting your business above your daily Starbucks on the priority list. Let’s talk about exactly what it takes to start your business. There are people who will argue that you can do all of this for free. Maybe that’s technically true. Maybe. But, if you want to create a profitable business, rather than a hobby, you’re going to have to spend a little money. I know, you’re broke, but really, it’s just a little. 1. Domain Name First, your online business needs a website. Resist the urge to go with a free blogging platform such as WordPress.com or Blogger.com. Free blogging platforms weren’t meant for doing business. If you’re not convinced of this one, take a minute to read my article on 2 Big Reasons Your Online Business Needs WordPress.org. Because you’re going for what’s called a “self-hosted”...

Is Social Media a Waste of Time?

I have to admit that until recently I wouldn’t have entertained writing an article titled “Is Social Media a Waste of Time?” ?The answer is so obviously “no” that it doesn’t even seem like a good rhetorical question, or a good attention-grabbing headline. But, lately I’ve encountered several smart people who have made disparaging remarks about the value of using social media to grow your business. By “smart” people, I mean respected business people who run profitable businesses. Now there is obviously more than one way to build a profitable business. But, if you are a B2C business – a business that is servicing people rather than other businesses – you are losing sales if social media is not at least a part of your marketing strategy. I began to analyze why?these smart people would be saying “social media doesn’t work,” when I could come up with a nearly endless list of examples of people building wildly profitable businesses on the heels of social media. When I looked at the social media presence the naysayers had, and the theory behind their arguments, it came down to three things that either (1) they didn’t understand about the “how to” of social media, or (2) they were doing wrong themselves, which explains why it wasn’t working for them. 1. Be Efficient To a social media “outsider,” keeping up with all of the networks looks overwhelming. Which is likely what prompted a PR specialist to opine in Forbes that: There?s only so many hours in the day.??You can spend time meeting reporters, crafting your message and getting placements in major media or...

3 Tips To Create a Free Offer that Builds Your List and Your Bank Account

You’ve probably been told, “the money’s in the list.” It’s one of those phrases that’s thrown around so much I think it loses its effect. But, the money IS in the list. And this fact should be in the front of your mind in everything you do in your business. You’ve probably also heard that social media is all about building relationships. Another true statement. But what do you do?with that relationship? After all, the point of your business is to make money, not build the biggest list of friends. So, as you are building relationships, you also need to be thinking about building your client list. Not that every relationship you build is about selling to. There are many people that will become colleagues, partners, or mentors. But, your primary focus is on turning your social media connections into customers. And the best way to do this is to move them from being your Twitter, Facebook and Google+ follower, to a member of your email list. ?In the earlier days of online marketing, getting people to sign up to receive your newsletter in their email inbox was relatively easy. A statement on your blog that said “Sign up to receive free tips and important updates!” was often enough to convince people to give you their name and email address, and their permission for you to send your newsletter to their inbox. Today, so much is done by email. Everyone’s inbox is full. And,?the time people have to actually read what shows up in their inbox is decreasing. Which means you need to give people a reason?to sign up...

5 Things Your Online Business Must Do

These days, anyone can start a business.? And that is a beautiful thing. The online business model allows you to hang out your virtual shingle for just a few dollars. The International Franchise Association estimates that most business owners can get started with a traditional franchise business for between $100,000 and $200,000.? But who needs that when your online business can be up and running for a $10 domain name and $8 in hosting fees? While the ability to do just about any business online has made it possible for virtually everyone to declare themselves an entrepreneur, as usual, there is a downside to the easy button. Unfortunately, too many people are spending time and money on what they deem to be an “online business” when – in reality – they have no real chance of ever creating a successful business under their current circumstances. The best way to predict the success of your online business is to look around at other successful entrepreneurs and see if your “business” is doing what those who have already made it are doing. There are 5 things you will universally find successful online businesses doing. 1.? Creating a Well-Branded Website Before you say “duh,” let me tell you that I can’t even count the number of people I come into contact with that are doing the online business talk and walk, but who casually reveal to me, “well I don’t have my website up yet.” The successful online entrepreneur has a self-hosted WordPress website (that’s WordPress.org, not WordPress.com) set up.? She is branding that site in a way that people will remember...

Meetup to Find Friends and Build a Successful Work From Home Business

The fastest way to explode your business is to get to know people, face to face, that you can work with and/or mastermind with.? But, logistically this can be hard.? Most of us work, many of us live paycheck to paycheck, and many have kids and adipex without prescription a million other responsibilities. Taking a few days off work, getting on a plane, and paying a $5000 fee (or more) generic levitra for a live event registration is impossible for many people.? But don’t worry, I have a secret to share with you.? Because? I feel your pain.? As a single mom of three young kids, going to a live event for me involves additional airfare for the kids and either convincing my mom to travel with me or paying my nanny to come along.? I figured out that the last seminar I attended cost me over $10,000. While the payoff is there in the end, most of us don’t have $10,000 to “front” ourselves — even if we have the vision to see that we’ll eventually profit way more than that from what we learn and who we meet. Don’t fret if traveling to a live event to make friends is out of your reach today.? You can still start fostering friendships by being active on social media sites and on forums related to your niche.? You will find that you click with certain people.? Communicate directly with these people, and it can lead to friendship, phone conversation, and business relationships. A great way to find your new friends is to join membership sites related to your niche.?...