I hope you have a business plan. And no matter what business you are in, I hope part of your plan includes changing the lives of your audience. A business plan is essential to building a profitable online business. It is your recipe for success.
When I talk with people about their business plan, whether it be formal or informal, it’s pretty easy to get them going about things like website development, lead generation, and product creation. But almost no one has a plan when it comes to client development.
And I don’t mean the process of developing new clients. I’m talking about how you are going to help your clients (or potential clients) with their own self-development.
Many of you will have to resist the temptation to think “Well, this doesn’t apply to me. I’m not in the personal development, or self-help field.” But you are wrong. And that’s why the secret ingredients to your online business are missing. And that’s at least part of the reason your online business is not as profitable as you want it to be.
As an online business owner, you are necessarily a leader. As a leader, you have the responsibility to provide your clients with the best products and services your market has to offer. But, you also have another responsibility. And that is to make sure your clients are giving themselves the best they have to offer.
Because the better you make your audience feel about themselves, the better they will feel about buying from you.
Let me pause for a moment to say that this isn’t just about you making sales. As a leader, you have an obligation to make the world a better place. And you are in a position of influence, so you are in a position to do just that. A huge benefit of helping your clients become better people is that with each improved person, comes an improved world.
Improving the world may seem like a huge burden. And possibly a bit more than you meant to bite off when you opened your online business. But, it requires nothing more than giving people some tools to work with.
These tools are the secret ingredients to your online business. Because very few people recognize them. And because if you add them into your recipe for success, your profits will explode. And you’ll feel really good about the impact you are having on people’s lives, which is priceless.
There are three secret ingredients that can turbo-charge your online business when you add them to the mix.
Inspire people to believe they can live a bigger life. Because no matter what space they are in right now, they can grow bigger. And they want to. But, it’s likely that no one is inspiring them to dream of better things. You can inspire them by telling your stories, sharing inspirational quotes with them (and asking them to reflect and comment), and setting an example through your words and actions.
Being a source of inspiration involves sharing some of yourself with your audience. This helps them get to know you better, and makes it more likely that they’ll buy from you when they have a need.
Encourage people that you believe in them. Most people do not get a lot of encouragement in their daily lives. More likely, they are drug down with limiting and negative beliefs that “nothing ever changes,” and “there’s no way out of the rat race.” They get this at work, and often from their families too.
Social media is a great way to encourage the masses, and yet have people feel like you are talking directly to them. It’s also a great way to create positive interactions with your individual friends and followers.
For example, it’s easy to tweet a lot of simple, yet powerful, words of encouragement on Twitter. There are 1000 ways of telling people you believe in them, and that they can make their dreams reality. People respond to positive stuff on Twitter. Engage with them and become their biggest believer. They’ll remember it when it comes time to buy.
Empower people to know that they can have it all. This is undoubtedly the hardest one. But, it’s also the biggest life-changer. Empowerment is a little different than inspiration and encouragement because it goes beyond making someone feel good, and causes them to actually do something about making the changes they want.
If you can empower people you will be a minimum 7-figure business owner. You learn how to empower your audience by getting to know them. By asking them what they need, and listening. By providing them with consistently good content about your market, but also by consistently sharing your journey with them and bringing them on board with your “anything is doable” attitude.
Obviously, to add these secret ingredients to your business plan, you are going to have to make sure your mind is in the right place.
Why Do I Need These Secret Ingredients?
You don’t have to turn into a personal development guru or cheerleader to give these gifts to your audience. But, let’s face it, no one pays attention to people who sell and promote all the time. You need some other content. And that content should always do something that inspires, encourages and/or empowers your audience.
The benefits of helping your audience in these ways may be more obvious if you are some kind of a coach, than if you’re selling nutritional supplements, candles or accounting services. But adding these secret ingredients is essential to any type of business.
People need to be inspired, encouraged and empowered to realize that they need your product to live a better life. That they deserve your product for themselves. And that they can have what you are offering if they want it bad enough.
I’m not talking about doing anything disingenuous here. This isn’t a false appeal to someone’s emotions to get them to buy something from you they don’t need. It’s merely about opening people up to the fact that they can do, be and have whatever they want in life.
99% of life teaches us the opposite. You’ve heard that “life is hard,” “you don’t always get what you want,” and “life isn’t fair.” Show your audience – the people who are already interested in what your online business has to offer – that they can have it all. They’ll then buy it all from you. And most importantly, they’ll be grateful for the tools you gave them that money just can’t buy.
Are you incorporating any of the secret ingredients in your online business? Share with me in the comments below how these ingredients have or can help you serve your audience in bigger and better ways.